Wayfinding: It’s all around us

Wayfinding is all around us, yet it is not always consciously recognized – and it is not always executed very well.

You might be wondering, what is wayfinding? Simply put, wayfinding aids in the process of getting people from one destination to the next as seamlessly as possible.


Wayfinding has the function to inform people of the surroundings in the (unfamiliar) build environment, it is important to show information at strategic points to guide people into the right directions. Complex structures in the build environment are interpreted and stored by the human memory.

Though conventional signage (i.e. traffic signs) do play a large role in wayfinding, they are not the only factors at work. In the following instances, designers use the ground to implement wayfinding techniques that aid in directional awareness.

people-movement.jpgUsing Floors, Pavements and Sidewalks as Wayfinding Signage

Using painted and taped coloured lines As you might have seen in the post on urban wayfinding, the use of painted lines to lead users on complex routes that have a lot of turns, can be an extremely effective method. The route might be a mile plus for example, and involve numerous turns both left and […]

Per Mollerup is the man.

95_MormeldsSaddle_Per_Mollerup.jpgWayshowing and Waylosing with Per Mollerup

Per Mollerup, Dr. Tech., is a writer, design thinker, and professor of communication design at Swinburne University of Technology in Melbourne. From 1984 to 2009, he was owner and principal of Designlab, a Copenhagen-based, award-winning design consultancy specialized in wayshowing and branding.

Good wayfinding is a beautiful thing.

fist pump baby - Wayfinding WORKING!

Next time you’re at a mall, airport, university, museum, hospital, or any place where a need to move large amounts of people from one place to another would be considered an important consideration, keep an eye out for wayfinding at work. It’s fun! . . . or at least I think so.


Wayfinding: It’s Important

Wayfinding is heavily ingrained in our subconscious. Why is it, however, that we are so unaware of it? Wayfinding can be as simple as a stop sign – red + octagon = stop – or as complex as navigating a busy international airport. Over time, we adapt to wayfinding elements – such as signage – as they become part of our subconscious day-to-day interactions.

Wayfinding is all around us. Airports are a great location to study the effects of wayfinding in action – as airports must move thousands of people – speaking numerous languages – through their doors every day.

Entro Communications’ Calgary Airport Wayfinding


When Calgary Airport in Alberta, Canada, began planning a major expansion to include the addition of two new concourses with 24 new gates, they knew a smooth transition would require an expert team of wayfinding professionals. The plan to expand Calgary Airport (YYC) included the addition of two new concourses to accommodate the increasing number of U.S.

Who doesn’t love a little bit of wayfinding inspiration?

Wayfinding & Signage | Cartlidge Levene



Signage is mere background noise . . . until it’s not.

Wayfinding Meme

The true unsung heroes are wayfinding experts who help us get from point A to point B without a hitch. You won’t ever consciously stop to thank them, but – in the event you get lost – you may very well stop to curse them.