In terms of marketing, social media has become a primary resource for building brand – whether that brand is your company or yourself. That being said, establishing a voice and remaining relevant can be a challenge. Being disruptive and consistently providing information, that is informative and adheres to your brand, plays a substantial role in gaining people’s attention.
Disruptive innovation is the new trend.
Illustration by Michael Solita What does it take for a brand to truly break through in today’s crowded market? Just as it has with everything else, digital transformation has upended the traditional rules of marketing. In less than a decade brands like Uber and Airbnb have attained the kind of consumer mindshare that companies used to have to work decades to create.
Keeping on top of emerging social media trends is the key to staying relevant.
Social media is one of the fastest changing industries out there. Sometimes a cutting-edge technology changes the social game, or an old idea (e.g. virtual reality) gains viral popularly. Either way, the results always have a huge impact and 2017 will be no different. Here are five social media trends that will dominate 2017.
Many of today’s top brands rely heavily on social media to promote themselves; those looking to promote themselves or their business should do the same.
Crafting an effective social media strategy to help you achieve your goals can be a real challenge. Like we mentioned earlier this week in a post about goal-setting strategies, coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us.
The fact of the matter is, if you want people to know your name, chances are you’re probably going to have to bow down to social media. Your only other alternative might be to scream it from the rooftops . . . just sayin.’