When looking to grab people’s attention, a well designed document is essential. Unfortunately, many documents continue to circulate that require some serious creative inspiration. When in the throes of a creative crisis, having an information designer close by is sure to lighten the burden – as they are skilled in both technical writing and document design.
A well designed document is both beautiful and informative.
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Nowadays, design layouts must be created to succeed online. New technology affords designers the ability to expand their creative possibilities – which includes making their documents come to life. A fantastic example of this potential is the The New York Times‘ Snow Fall: The Avalanche at Tunnel Creek – which was awarded a Pulitzer Prize.
After a few minutes, the small talk faded. Worries went unexpressed. “When you’re up on top of a peak like that, it’s usually hang out for a second, and then it’s momentum,” Castillo said. “You just kind of feel it. Everyone’s like: ‘O.K., we’re not here to hang out.
In terms of data visualization, Baur suggests, “Worry less about novelty in designing for interaction, and more about using it as a tool to offer readers an individualized experience”
In his talk, Baur notes that he got these numbers from talks given by Times graphic editors Gregor Aisch and Archie Tse (you can find Aisch’s talk here and Tse’s talk here). Baur lead with these numbers not to depress people about the value of data visualization, but rather to bring up the question of how interactive designers can more effectively bring people to their work.
I think it’s safe to say that a well-thought-out, purposeful design will win out every time.