Every year, as we all fawn over the newest, shiniest toy, last year’s model is left deserted. Do consumers every really stop to think about what becomes of last year’s junk once they’ve purchased this year’s treasure? What becomes of last year’s iPhone, or the dishwasher you just replaced? Designing for a circular economy creates an awareness around these kinds of questions, and looks to implement innovative solutions to decrease our ecological footprint and plan for the future.
IDEO continues to amaze with their endless stream of innovative ideas and design thinking processes.
What if we had a new way to design products, services and businesses that were good for people, the planet, and business?
A circular economy is a better economy.
Image retrieved from: http://www.wrap.org.uk/about-us/about/wrap-and-circular-economy
Being conscious of our consumption – and the waste associated – is a step in the right direction toward achieving a more circular economy.
When Schiphol Airport in Amsterdam replaced its lighting, it didn’t pay for the bulbs. Instead, the airport pays for light as a service-and Philips, which designed the system, is responsible for recycling or reusing anything that breaks. It’s an example of the growth of circular design.
If we were all to think a little more circular, our home would be a much healthier place.